UX/UI & Web Dev
April 2025
The page we designed bridges the gap between the desire to experience an outdoor game and actual participation—guiding the user from inspiration to booking in under 3 minutes.
Expedition Express is a leading organizer of outdoor games and team-building events in Poland. The goal of the redesign was to create a modern website that separates the paths for "Individual Client / HR," simplifies ticket purchasing, and showcases the portfolio and recommendations from participants.
The scope of work encompassed a comprehensive UX audit with an information-architecture overhaul, development of a scalable design system and full UI kit for both desktop and mobile, creation of low- and high-fidelity mock-ups for key pages, implementation in WordPress using Elementor Pro, and optimization of Core Web Vitals and SEO.
Research
Design
Collaboration
Development
We focused on one business goal: to increase the number of bookings while maintaining the same marketing budget.
+30% planned within 6 months by shortening the purchase path to 3 steps
Separate funnels for HR (desktop) and individual customers (mobile)
Rating widgets and B2B case studies building credibility
Reservation with payment by card and Pay/Blik, notifications about available spots
Modular Elementor blocks so the team can publish new games themselves
WebP, lazy-loading, and Schema.org structure for organic traffic growth
The implementation required reconciling a dynamic offer with the needs of two extremely different user groups.
The new site is not just a pretty interface – it's a set of tools that genuinely support sales.
Users are less likely to abandon their carts – most complete their reservations on their first visit
Core Web Vitals maintained in the green zone, improving SEO and reducing bounce rates
Significant reduction in inquiries about ticket availability
The waiting list with notifications handles most user inquiries
The modular Elementor system allows the team to publish new games and events without developer support
Users intuitively select the right funnel, and leads go directly to the appropriate teams
A comprehensive visualization of the user journey, illustrating key interactions from registration to content navigation and test completion.
The Ekspedycja Express project combined UX research, a scalable design system, and a WordPress implementation to deliver a responsive platform the client’s team can easily expand on their own. We focused on two personas (individual customers and HR teams) and streamlined the booking journey so users move from inspiration to ticket in just a few intuitive steps.
Facing a similar challenge? Let’s talk ux.drozd@gmail.com
