Product Design & Strategy
Sporty app
A Comprehensive Sports Platform for Clients, Coaches, and Clubs
August 2024
Product Design & Strategy
A Comprehensive Sports Platform for Clients, Coaches, and Clubs
August 2024
Sporty is an innovative application designed for three user groups: fitness enthusiasts, personal trainers, and sports clubs. Its goal is to create a single, convenient platform that simplifies finding trainers and clubs across various sports disciplines in a chosen location.
The application was designed in both mobile and web versions to ensure accessibility for users who prefer using mobile devices as well as those who manage their activities on desktop computers.
The project focused on developing an application that meets the needs of three key user groups: clients, trainers, and club owners. Clients required quick and seamless booking, trainers needed tools to manage their schedules effectively, and clubs sought automation to simplify daily operations. The result was a cohesive and intuitive system that harmoniously addressed these requirements in one integrated solution.
App design
Graphic design
Web design
Collaboration
Automatization
In its initial stage, the Sporty project focused on key areas that supported both platform development and the growth of its user community.
Positioning Sporty as a modern platform associated with sports and a healthy lifestyle. Creating a cohesive brand identity that attracts users from the target audience.
Recruiting as many personal trainers and sports clubs as possible to ensure clients have access to a wide range of services before the app’s launch.
Raising awareness of the application among fitness enthusiasts and encouraging them to use the Sporty platform after its release.
Enabling access to a variety of sports disciplines across Poland, promoting the development of diverse forms of physical activity.
Providing trainers and sports clubs with a professional tool to manage bookings, clients, services, and finances efficiently.
Each user group had unique needs that had to be addressed during the design process. The challenges included.
Intuitive Role Switching: Ensuring that users could easily switch roles (e.g., from trainer to client) regardless of their current location in the app.
Filtering and Searching: Designing an effective filtering system and clear, intuitive presentation of trainer and club profiles.
Internal Communication: Developing functionality for sending messages, canceling bookings, and receiving various notifications.
Personalized Settings: Providing individual user settings and tailored dashboards for each group, reflecting their specific needs and functionalities.
Booking Process: Adapting the booking process to trainer and club availability while including all necessary details, such as service descriptions and automated scheduling.
Service/Training Creation: Allowing trainers and clubs to create service offerings with full configurations, including availability, details, and automated booking processes.
Improving Design Processes: Although team roles were defined, there were no clear UX/UI design processes in place. My task was to introduce these processes and enhance communication among team members.
Implementing SCRUM Processes: I developed a SCRUM framework that streamlined the workflow within the team. This process improved the organization of design and implementation efforts.
The Sporty application was analyzed in relation to existing solutions available in the Polish market. While specific details of the analysis cannot be disclosed, this process identified the strengths and weaknesses of competing applications, enabling Sporty to stand out as a comprehensive platform.
The iterative design process, including usability testing conducted with prototypes, enabled the refinement of both the app’s functionalities and user journeys.
A search tool with multiple filtering levels for quick and precise service discovery.
Appointment management functionality for trainers, clubs, and clients.
An interactive map helps users locate sports facilities in their area.
A training booking process integrated with an external payment gateway.
Built-in messaging for exchanging messages and attachments.
Personalized panels featuring key statistics.
Functionality tailored for trainers and clubs.
Updates on training sessions, messages, and app activities.
The Sporty application project yielded numerous valuable outcomes, both in achieving its objectives and in improving project processes. Here are the key achievements of the project:
A comprehensive user interface design was developed, addressing the needs of three user groups. The application is currently being implemented by the development team.
By designing a cohesive visual identity and communication strategy, Sporty has established a distinctive image in the sports market, which supports building recognition among target users.
The implementation of an automated mailing system using Mailchimp enabled efficient management of marketing campaigns. This allowed the team to reach potential users and increase their engagement prior to the application launch.
Through a well-thought-out social media promotion strategy and a newsletter sign-up page in Webflow, a solid base of future users was built. This engaged community lays the groundwork for a successful application launch.
The introduction of project management structures and the SCRUM system improved team communication and ensured task execution flow. Optimized processes allowed the team to adapt to dynamic changes, supporting the development and iterations of the application.
The design included advanced features such as personalized dashboards, an advanced search engine, a notification system, and integration of the booking process with an external payment gateway. Each feature was designed with user intuitiveness and convenience in mind.
The Sporty project facilitated the creation of UX/UI processes from scratch, including iterative usability testing and prototyping. Communication among team members was streamlined, contributing to better information flow and work efficiency.
I created profiles on Facebook and Instagram, adding essential information and preparing them for further development as part of the media strategy.
I developed custom templates for social media posts and campaigns, ensuring high-quality visuals that effectively represent the Sporty brand.
To support further growth, I facilitated the recruitment of a Social Media Specialist. Their primary responsibilities included executing the marketing strategy, growing the user base, and attracting potential clients.
I devised a marketing strategy focused on building a community before the app’s launch. Actions included growing the mailing list, engaging users on social media, fostering early interactions to create awareness and interest in the platform, and preparing targeted promotional campaigns for maximum visibility.
I introduced a tailored SCRUM process to meet the unique needs of the Sporty startup. This included creating a sprint backlog, planning cycles, organizing weekly reviews to maintain team alignment, and implementing agile task management to optimize workflow and communication.
I designed a landing page to collect mailing list subscriptions via newsletter sign-ups. Users were directed to this page through social media ads, effectively building a contact list and generating interest in the application.
These efforts resulted in sustainable marketing processes, effective project management strategies, and a scalable foundation for Sporty’s marketing. Email automation implemented in Mailchimp, integrated with the landing page form, enabled efficient newsletter delivery to targeted audience groups, enhancing communication and engagement.
The Sporty project is a comprehensive platform that connects the needs of trainees, trainers, and sports clubs, offering intuitive and functional solutions to support both athletic and business development. Working on this project encompassed not only UX/UI design but also the development of a marketing strategy, the implementation of SCRUM processes, and email automation in Mailchimp. These efforts provided Sporty with a solid foundation, enabling effective community building, team workflow optimization, and user engagement even before the official launch.
Interested in collaborating? Get in touch with me! ux.drozd@gmail.com
