web design
Flowmore
Krakow-based marketing automation agency 🤖
Implementation: February 2023
Krakow-based marketing automation agency 🤖
I conducted research primarily in terms of user interface and Marketing Automation offerings, taking into account my main task in this project: designing a website for Flowmore agency. Then, I conducted a thorough analysis of the strengths and weaknesses of these agencies, and here is a summary of my findings.
The section includes a standout header with a description and CTA linking to Flowmore's offer, as well as graphics that correspond to the text.
The section features an avatar of one of the Flowmore co-founders, a large standout text, and visually represented benefits with icons that the Flowmore team provides.
A large header "How do we work?" and an infographic depicting a workflow in six points along with consistent icons.
Blog cards are aligned and have the same height regardless of the length of the header. Additionally, I implemented a filtering function by categories.
In the "Meet us" section, I applied a column with text and a column with team members, along with links to their LinkedIn profiles.
To present Flowmore's offer in the most attractive way possible, I used standout cards with thematic icons and offer descriptions.
In the contact section, I added a large encouraging header, contact information, and a consistent contact form that matches the rest of the website.
I designed a prototype of the website in Figma using the Auto Layout tool, which made the transfer of the project to an actual website much more efficient
Thanks to the created design system, my client can use any of the elements on their website or for marketing purposes at any time, with the added benefit of a typography and color guide, which helps maintain brand consistency. The design system includes icons, emoticons, color scheme, typography, components, and photos and graphics.
Photo gallery used in the sections
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